A marketing plan for YACS?

A. Who is YACS target audience in order of importance?

• IT service companies specialised in open source software
• business managers who want to switch from office automation to knowledge management
• groups of loosely linked people that wishes to collaborate over the Internet

B. What is the essential difference between YACS and other CMS?

With YACS, content management is fully given back to community members. There is the same difference between YACS and Drupal than between Personal Computers and mainframes.

C. Why do you think users choose YACS instead of other CMS?

• YACS is integrated, and features, in a single arhive, most functions required by demanding webmasters
• Development team is very reactive, and new functions are added every month
• French community is very supportive and helpful

D. What are the strengths of YACS?

• YACS entirely separates content (sections, articles, ...) from its presentation (threads, blogs, ...)
• Quality of PHP code makes YACS a strong asset for any IT professional. Look at commented scripts!
• Easy updates of the software (similar to Windows Updates)

E. What are the weaknesses of YACS?

• Is this one of the best kept Internet secret?
• Lack of flagship servers (except www.zaniroli.com)
• Lack of pretty skins to benefit from XHTML capabilities
• Distribution network is still under construction

F. Is there an end-goal for YACS?

YACS is aiming to make data handling as easy over the web that it is on local computers.

Many thanks to Timster, our marketing expert, for his questions.